By Fabian Tan
The important thing about viral ebook marketing is that it takes on a life of its own. As people start spreading your ebook virally around the Internet, more and more people become aware of you, your company and your brand. More people get to know more about your ebooks and other products, and hence you make more sales. It’s free publicity and free sales, a marketer’s dream combination. So how do you get viral ebook marketing right?
Here are 5 secrets of viral marketing campaigns for ebooks:
Secret #1: Make Your Ebook Free
The most important component for getting your ebook to become incredibly viral is that it has to be free. If it’s free, more people will be able to get their hands on it. If more people are able to acquire your ebook, the faster it is likely to be passed on to others, through email, social media sites, or even through word-of-mouth.
Secret #2: Have A Shocking Title
Write a title that grabs them by the eyeballs (figuratively of course) and include a very attractive ecover of your ebook as well. They say ‘don’t judge a book by its cover’, but well, the title and the cover are the only things we can judge on the first time we lay eyes on a book or ebook. A shocking title goes some way to making your ebook viral.
Secret #3: Include Giveaway Rights
Other than making your ebook free and having a shocking title plus attractive cover, including a written statement in your ebook that states it comes with giveaway rights also helps greatly. Giveaway rights basically gives your reader the right to give it away to others without seeking information from the author. This quells any doubts in people’s minds as to whether they can give away the ebook, which goes a long way to making it viral.
Secret #4: Write Jaw-Dropping Content
Without high quality content, your viral ebook marketing campaign is likely to collapse like a house of cards. This is the ‘meat’ behind your campaign, so to speak. You need to write content that is fresh or refreshing. You need to put together information that will make people go ‘wow, this ebook is really good.’ The content will be the push factor as to whether people recommend your ebook to their friends.
Secret #5: Make It Short
This is optional, but since people are so time-starved today, a short and snappy ebook (often called a report as well) may be more suitable for viral promotional purposes. Since your ebook is free, you don’t have to cram so much information into it as well. A short ebook is consumed faster, which makes it more likely that people will send it to others.
A free, quality ebook can easily go viral with the right viral ebook marketing campaign. Create your masterpiece now, and reap the rewards!
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