By Anne Cacherell
Aside from dealing with life’s happy and crappy times, our emotions are also affected by how we interpret and react to our surroundings. With this idea, French-born and now Brooklyn-based artist Benjamin Lozninger aims to bring out smiles through his C/Loud Project. By covering the walls of the city buildings and billboards with cheerful cloud prints, this visual artist offers a little moment of escape to all passersby from life’s daily worries and troubles.
The artist believes that the simplicity of the concept makes the message of the project stronger and more effective.
This street art can be seen in Paris and in various US cities and is expected to conquer Portland and Brooklyn this fall.
Lozninger is looking forward to getting more people involved to plaster more digital prints of cloud-filled blue skies on walls all around the world.
Would you like to see some clouds pasted on your walls? Tell us what’s on your mind.