It’s Time To Maximize Your PPC Spend

Image by: Ismar Badzic By Gordon J. Pruitt In this day and age of online advertising and robust ad messaging systems such as Google AdWords, tweaking your marketing campaign can be quick, easy and done from the comfort of your favorite pajamas. Much like Mr. Eyeball Face-Head above, you can see everything so clearly. But…

How To Manage Your Social Media Reputation

Image by: Jeffery Turner By Gordon J. Pruitt Sure, you want people talking about you on the Internet. Any publicity is good publicity, right? Not really. There is plenty of nonsense being distributed online these days that can irreparably harm a company or brand. One viral video or disgruntled employee diatribe can destroy years of…

Organically Improve Your Squeeze Page Conversions

Image by: andriux-uk By Gordon J. Pruitt While budding Internet entrepreneurs try every new trick that comes down the pike in an effort to give them the advantage, sometimes it is the simple things that give you the best results. Ah, the simple things … the organics. Take the squeeze page, for example. The web…

Guest Blog Your Way To Success

Image by: Stephen Cummings By Gordon J. Pruitt Bloggers have one key asset: their words. Original blog entries are powerful communication tools that can lead many a thirsty horse to water. Besides sharing information and opinions with the world, blogs can also be a mighty marketing tool that brings new traffic to you blog or…

5 Tips To Tweak Your Content Marketing Strategy

Image by: David Boyle By Gordon J. Pruitt You have an exciting new website that is graphically appealing, but it needs great content to drive readership, develop brand loyalty and turn that browsing action into higher sales. Your competitors have great content, so to be a successful player in the online world you must have…

Cash In On Mobile Advertising’s Bright Future

Image by: Sean MacEntee By Gordon J. Pruitt There is no denying the excitement surrounding the future of mobile advertising. There are approximately 160 million mobile internet users in the U.S., most of them using what are classified as mobile devices, you, know, the type that use … mobile advertising. How big is mobile advertising?…