5 Tips for Building Your E-Mail Mailing List

Image by: kroppek_pl By Dexter Lunde We’re officially in the middle of 2014. How have your marketing strategies worked so far this year? Have you been making your goals? If you’ve been having trouble getting views to your website from your e-mail mailing list or if you’ve found that you’ve had a number of customers…

5 Quick Ways to Please Your Cynical Customers

Image by: Pietro Montagna By Michael Sterling Today’s consumer is hard to please, and even harder to attract. With so many digital inventions popping up every month or so, the rules are consistently changing. We read books, we heed advice, yet customers always have something to complain about. But, thankfully there’s an answer for every…

3 Products That Will Change E-Commerce In 2014

Image by: Aameerule By Michael Sterling We’re living in a futuristic world and we’re reminded of it every day. This year we’re going to see much more sophistication in existing products that are sure to start a new wave of inventions. Consumers are being spoiled with cool gadgets, but today’s customer wants a product that’s…

3 Hot Online Marketing Strategies For 2014

Image by: plantroticsgermany By Michael Sterling Preparation is key to any business. The most successful CEO will tell you it’s crucial to know what lies ahead in your industry. The last few years have brought a significant change in digital media, so much so, that online sales in the United States have become one of…

How To Play To Your Customer’s Senses

Image by: Jeff Hitchcock By Michael Sterling It is an unknown strategy among beginning advertisers that human senses will always decide how we feel towards a product when we see a commercial, an advertisement board or a website. Think about it: when you go into a store, why do you think they’re always playing music…

3 Ways To Use Email Marketing Effectively In 2013

Image by: Ed Yourdon By Michael Sterling At the end of 2012, email volume increased 5.4% in all industries. What does this tell us? It tells us that more than ever, people are checking their emails. Not only that. Companies are seeing a higher return rate in revenue per email at an 8% increase. Now…