4 Important Questions to Consider before Launching Your Company’s Website

Image by: Aesop By George Lamb The website is the foundation of your company. If your site is too complicated, impossible to navigate, and visually unappealing then you can bet that potential customers will flee from your web page faster than birds to the south just before the dead of winter. Not everybody in the world may be…

5 New Rules of Copywriting You Need to Know for Your Business

Image by: Adikos By Giovanni Fields Copywriting, for those who are unfamiliar with the term, is writing a copy for the purpose of advertising or marketing–which means the copy itself is meant to persuade someone to buy a product, or influence their beliefs. To avoid hindering your company’s marketing campaign, the copywriter should be professional enough…

No Friends or Followers? 4 Things You Need to be Doing to Build Traffic

Image by: Kropekk By Giovanni Fields Creating a social media site and sticking your neck out there for the masses may come off as quite an intimidating task for any budding entrepreneurs. But when you consider how technological our world has become and how many users there are on the web, utilizing social media is…

5 Reasons Your Business Should Be Investing in the Clouds

Image by: Tatlin By  George Lamb For those of you who are unsure exactly what the cloud is all about, in a nutshell, its basically a form of computing–cloud computing–based on the internet where people run programs or applications from software downloaded onto a server or an actual computer. This allows people to access the…

6 Simple & Effective Ways to Lure In New Customers to Your Website

Image by: Amit Agarwal By: Giovanni Fields So you spent the long grueling hours constructing your website and nursing it to life…? That’s great! But the problem is your site is probably as desolate as a stoplight in an abandoned city. It may be frustrating at first having little or no traffic to monitor, but…

Too Afraid to Fail? 3 Things to Learn from Icons Who Have Been Down that Road

Image by: Tomasz Stasiuk By: Giovanni Fields Anybody who has ever been successful at anything will emphasize to you the dire importance of failing. Yea, I know what you’re thinking: failure isn’t a good thing! But when you think about it strategically, failure is the reason as to why success stories are birthed. Without failure we…

5 Essential Steps to Streamline Your Business so it Runs Like Clockwork

Image by: tshein By: Ken Lucas Simple is certainly always better, as many of you business experts may know. There’s just something so convenient about executing a task that requires as little effort as humanly possible. Some might call that laziness, and depending on the situation, I would agree. But for business men, the fact…

5 Ways to Optimize Your Website for Sales

Image by: fosforix By Dexter Lunde Did you know that (according to a poll done in January of this year by NRF Index. Forrester Research), the top selling products are software, books, music, and flowers which generated approximately $37.05 billion last year. They estimate that the American “online retail industry will be worth $279 billion…

4 Tips on Twitter’s Direct Response Advertising

Image by: keiyac By Dexter Lunde Direct response advertising or marketing are specific techniques used in the advertising field that generates quite a unique and often passionate reaction from customers. As a businessman, there are ways that you and your business can benefit from this type of marketing. Luckily, Twitter is helping spread the knowledge…

2014: E-Commerce vs M-Commerce

Image by: Johan Larsson By Michael Sterling It’s no secret that mobile services have been in demand for a while, and it’s not just social media that’s taken the lead this year. Online shopping has boomed with sky rocketing sales, and according to a new YStats Trend Report, the United States is projected to remain…

How Instagram Can Strengthen Your Marketing Strategy

Image by: withgalen By Michael Sterling The mindset of the customer is changing, and as a business owner, it is crucial to reach the customers where they’re at – and right now, they’re on Instagram. What was just marketed to be a photo-sharing social website has now become an innovative way for companies to interact…

How Testimonials Can Increase Your Sales

Image by: World Bank Photo Collection By Michael Sterling Testimonials have been around since the invention of radio. Back in the old days of 1950s black and white television, commercials weren’t the creatively-written scripts we see today. They were testimonials of people holding the product in their hands and pitching the viewer for a sale….

Co-occurrence And The SEO Of The Future

Image by: Matt McGee By Victor Averin Google, and SEO topic leaders Matt Cutts and SEOMoz are hinting at a future where you can run a high ranked and trafficked website without focusing on links, and anchor text and instead on quality content and brand-naming. How is that possible? By combining “knowledge on entities, associations…

3 Things You Should Be Posting On Twitter To Grow Your Client Base

Image by: Eric Fischer By Victor Averin Can you quickly recite the last post that you tweeted in your mind? Chances are slim. Same goes for anyone that read your tweet. There are currently over 200 million twitter users (check out the image above of twitter locations). The reality is that out of the millions…

Get Twitter Traffic – How To Generate 100’s Of Visitors Per Day From Twitter

Are you looking to get Twitter traffic to generate exposure for your business? Well, now is just about the right time to start using Twitter to ramp up your online web traffic. Recently, Twitter has undergone a massive popularity revival again. You can ride on the site’s popularity to get Twitter traffic to your business as well.