3 Ways Contextual Technology Can Help Your Business In 2014

Image by: jisc infonet By Michael Sterling Everything we’ve seen in science fiction movies is becoming more and more real, and it’s showing itself through contextual technology. Mobile devices, wearable technology, Bluetooth low energy, app communication, social network activity and everything else are only the beginning stages of “intelligent” machines. Though it might seem creepy,…

Top 4 Social Media Platforms For Business In 2014

Image by: Jason Howie By Michael Sterling This year has brought a lot of lessons for online business owners. In 2013, nearly 93% of marketers used social media platforms for their businesses and that figure is only going to climb not just for returns, but because of demand. Most of the new features introduced on…

How Facebook’s “Graph Search” Can Grow Your Business

Image by: Steven Mileham By Michael Sterling The Facebook Graph Search has been available for nearly seven months and Facebook expects to extend this new feature to everyone by the end of 2013. Though it has brought mostly positive feedback, the area it has most potential is in small to medium-sized businesses. In the coming…

How To Target Your Niche Market Through Digital Media In 2014

Image by: mofetos By Michael Sterling According to data released by comScore, 187 million Americans watched more than 48 billion online content videos in July. That’s over 1,300 people a minute. It’s clear that 20th century technology is steadily creeping out the door, making way for newer, more sophisticated, ways of marketing. It’s not just…

Starbucks CEO Howard Schultz: “How To Grow Your Business”

Image by: Sarah Gilbert By Michael Sterling Labeled the 354th richest person in America with a networth of $1.5 billion, Howard Schultz knows how to grow a business. With an intuitive mindset and a keen awareness of what his customers want, Schultz is a thriving example of how great leadership takes more than just book…