Image by: Adikos By Giovanni Fields Copywriting, for those who are unfamiliar with the term, is writing a copy for the purpose of advertising or marketing–which means the copy itself is meant to persuade someone to buy a product, or influence their beliefs. To avoid hindering your company’s marketing campaign, the copywriter should be professional enough…
Image by: Colin By Dexter Lunde If your business has a website, you know that you have to keep it up-to-date. That’s one of the ways that you can keep your website relevant in the wide expanse of the internet, amongst the millions upon millions of websites out there. Let’s say that you don’t sell…
Emphasize Benefits, Not Features
What are features? They are descriptions of what qualities a product possesses.
– The XYZ car delivers 55 miles per gallon in the city.
– Our ladder’s frame is made from a lightweight durable steel alloy.
– Our glue is protected by a patent.
– This database has a built-in data-mining system.
And what are benefits? They are what those features mean to your prospects.