In Case You Didn’t Hear, Don Mattrick Has Stepped Down From Zynga

By Richard K. Noots Don Mattrick has decided that after two years, he no longer wants to lead Zynga. The former biggest mobile gaming company that has been on a bit of a backslide, is now charged with finding new leadership. The reason for Don’s leaving isn’t really known, although what is known is that he has decided this of…

3 Ways Your Business Can Buck Conformity & Find Unconventional Success

Image by: OTA Photos By George Lamb Among the vast majority of humans on this earth that resign themselves to becoming entrepreneurs, only a select few make it out alive and reap the benefits of the success  that so sparingly comes along. The bottom line is there are hundreds, thousands, millions of people on this…

5 New Rules of Copywriting You Need to Know for Your Business

Image by: Adikos By Giovanni Fields Copywriting, for those who are unfamiliar with the term, is writing a copy for the purpose of advertising or marketing–which means the copy itself is meant to persuade someone to buy a product, or influence their beliefs. To avoid hindering your company’s marketing campaign, the copywriter should be professional enough…

5 of the Biggest Mistakes New Businesses Make with Social Media

Image by: woerterhexe By Giovanni Fields Social media can be among the most effective tools when aiding in the progression of your business. It both helps you connect with your target audience directly and exposes your product to the masses, both of which will lead to more success for your business, and therefore more money in your…