5 Ways to Build Your Integrity as a Business

Image by: niekverlaan By Dexter Lunde When you’re the head of a business, your integrity as a person and as a company suddenly seem more important. People look at you as a person that they need to trust. So how do you build a reputation of trust and integrity in a sea of customers and…

4 Ways Instagram Can Drive Your Sales In 2014

Image by: Esther Vargas By Michael Sterling Instagram is skyrocketing like you can’t imagine. In 2014, revenues are expected to go through the roof which is a major reason why Facebook and Twitter should be trembling in their sleeves. As a business owner, not only is it crucial to understand exactly how Instagram can affect…

4 Ways To Get Consumers To Buy Your Subscription

Image by: Great Beyond By Michael Sterling The number one rule in business is to gain profit, but sadly many business owners fail to know the secrets of gaining clients. You don’t have to be a con man to get people to fork money, but you do need to develop strategies that make them need your…

3 Ways Contextual Technology Can Help Your Business In 2014

Image by: jisc infonet By Michael Sterling Everything we’ve seen in science fiction movies is becoming more and more real, and it’s showing itself through contextual technology. Mobile devices, wearable technology, Bluetooth low energy, app communication, social network activity and everything else are only the beginning stages of “intelligent” machines. Though it might seem creepy,…

4 Reasons To Focus On Customer Service In 2014

Image by: Intel Free Press By Michael Sterling Customer service can make or break your entire company. Shockingly, it’s still one of the most underrated priorities business owners make. According to the American Express Survey, 78% of consumers have abandoned a transaction due to bad customer service experiences. Needless to say when your customers feel…

Toddlers Are Becoming New E-Commerce Consumers: How To Cash In

Image by: Alec Couros By Michael Sterling A recent survey from PBS Kids shows that the majority of parents plan on buying their children tech-related purchases this holiday season. Though it might not come as a surprise, you might be shocked to find that most of their kids are under the age of 10. There’s…