5 Ways to Build Your Integrity as a Business

Image by: niekverlaan By Dexter Lunde When you’re the head of a business, your integrity as a person and as a company suddenly seem more important. People look at you as a person that they need to trust. So how do you build a reputation of trust and integrity in a sea of customers and…

7 Great Ways to Build on Your Business Ideas

Image by: Alan Cleaver By Dexter Lunde We’re all capable of having great ideas. The difference between the average Joe and the successful businessman living next door is that the businessman knows how to develop his ideas, successfully execute them, and maintain them years later. [wp_ad_camp_4] #1) Know The Risks Smart and successful businessmen know…

What Top CEOs Say About “Reinventing Your Brand”

Image by: Adam Foster By Michael Sterling Reinvention is hard, especially when you think there’s nothing to change. But if history has taught us anything, it’s that survival of the fittest is the number one rule of lasting in business. If you’re not up to date with trends, culture and technology, you’re sure to be…

The Power Of Your Domain Name

Image by: ivanpw By Michael Sterling Domains are one of the most important tools you can have in this digital age of marketing. It is the voice of your company, resting it’s name in the minds of your customers and making it easy to remember. The branding of your business should rest around the domain….

Branding May Be Necessary For Small Business

Image by: David Horne By Charles Lewis “Branding” advertising is the type of marketing communication – in whatever form, be it banner, poster, TV commercial, etc. – that attempts to nudge consumers toward associating a certain product with positive qualities all in the name of increasing sales. It is a little more expensive and takes…

5 Tips To Tweak Your Content Marketing Strategy

Image by: David Boyle By Gordon J. Pruitt You have an exciting new website that is graphically appealing, but it needs great content to drive readership, develop brand loyalty and turn that browsing action into higher sales. Your competitors have great content, so to be a successful player in the online world you must have…