Branding May Be Necessary For Small Business

Image by: David Horne By Charles Lewis “Branding” advertising is the type of marketing communication – in whatever form, be it banner, poster, TV commercial, etc. – that attempts to nudge consumers toward associating a certain product with positive qualities all in the name of increasing sales. It is a little more expensive and takes…

AdWords Alternative AdBrite Makes A Strong Case – Part 2

Image by: adBrite By Charles Lewis In “AdWords Alternative AdBrite Makes A Strong Case – Part 1,” we set the stage for adBrite’s future and how some big changes were being made by the company to better position itself in the online advertising marketplace. But the question still remains – is adBrite a worthy alternative…

AdWords Alternative AdBrite Makes A Strong Case – Part 1

Image by: adBrite By Charles Lewis In the ad game since 2002, online advertising exchange adBrite is the closest thing to competition for established league-leading behemoths Google AdWords and Yahoo!. Yet, many shy away from adBrite because they don’t know what it is. Is it a scam, they wonder? First, no it is not a…

007 Reasons Why You Should Still Use AdWords

Google AdWords has been with us since 2000. Gosh, has it been that long? Damn near a baker’s dozen years later, the search engine’s online ad system has gone from zero sales to tens of billions of dollars of sales per year …