Image by: Sean MacEntee
By Fabian Tan
If you are faced with a situation where you have to pay for something or get that very same thing free, what would you do? Go with the freebie like almost everyone would. Website traffic also follows a similar concept. There is paid for traffic and free traffic and although the free traffic might seem like the best bet, it might not be suited for your needs.
1. Generating traffic
Before you decide on whether to go with paid or free website traffic you need to know the different ways in you can generate traffic. Banner advertising, sites with classified ads, pay per click sites, purchase of guaranteed traffic, banner advertising, SEO’s etc are just some of the methods you can use. Some of these are free and some have to be paid for.
2. When ‘free’ works
Although free website traffic seems like a great idea you need to ascertain whether or not it will do your business any good. Most free traffic building up is a slow process and is usually done through a list of subscribers or placements through search engines. This module will work very well if your website is one with a lot of heavy information that is long term and will be updated continuously.
3. When ‘paid’ works
If you are running a marketing site like an affiliate for example, the concept of free website traffic might be a bad idea for business. In such cases it is always better to opt for traffic that is guaranteed as this is more effective. PPC or ‘pay per click’ is one option that you can explore.