How a Company’s Foot Fetish Might Save the World


By Richard K. Noots

TOMS Shoes has a new idea to spread the word about their company. If you snap a picture of your feet, put it on Instagram with the hashtag: #Withoutshoes, TOMS will donate one pair of shoes to a child living in poverty. While this is an extremely nice gesture and other companies should take note, is this really the right thing? What TOMS is doing is a way to garner hits, or money, for their site under the guise of charity. While it may work, and everyone needs shoes, it still feels a bit … Wrong in some ways. Taking a picture does not help spread awareness, as we all know most of the world is poor, we don’t need to spread this info with foot pictures on Instagram. Maybe just … Donate shoes?

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