Branding vs Marketing? What’s more important?

A question popped up again today that aligns with something that’s been on my mind lately. It’s also popped up 5 other times in the last week – everyone I know must read the same blogs! What is more important – Branding or Marketing? ‚Äč The truth is – marketing and branding are synonomous. Symbiotic….

Fear vs Logic, the key to success

Resilience is a simple word with powerful meaning. On the surface it might simply seem like the ability to deal with a constant stream of stress. But I define it a little differently. I see resilience as the ability to maintain logic over emotion. An important distinction in my humble opinion, because it’s not just about ‘surviving’ it’s about being able to thrive.

How to succeed? Rome wasn’t built in likes!

It’s been one of those years that tests our resolve and determination. Opportunities have come embedded within hard times for many and a prevelant question that keeps popping up is how to succeed ? But it’s also been one of those times that has tested a concept that was taught to me some time ago…

Working from home. Scary and Exciting!

Like many, I am currently working from home (or at least – my locked-down office with no visitors) – Things are, frankly, a little mental right now. Entire Cities and even Countries locked down, some panic buying whilst others hit the beach. Schools Shut. Businesses slowing down to a snail’s pace. The economy taking a…

Perception is projection.

If you’ve heard the old saying “Perception is Projection”, you’ll probably be aware at least of the intent to its underpinnings. It takes up the idea that the external world that you interact with and form opinions on; i.e. perception, is not so much an objective reality, but in fact is a result of your…

Apologise Less – Why Sorry can damage your Mental Mindset

Say Sorry Less – It seems silly doesn’t it? To Suggest that a simple word that from a young age, we’re encouraged to spit out at the slightest inclination of somebody feeling wronged – can ultimately be adversely affecting your mindset. Surely it’s the mark of the modern day, self entitled pig that we’ve come…