Image by: By Social Fresh
By Richard K. Noots
Taking advantage of technology can be difficult. Today, it seems innovations are moving at such a rate that to keep track of them all would cause you to go insane. Regardless, if you’re in the business world you have no choice. All of your competitors most likely have people they pay to figure out how to bring more customers, and all you have is little, old you. No need to fret though! We have a simple solution to take advantage of the most cutting-edge of advertising.
We’ve brought it up before, but today we’re going more in-depth. The subject is social media, and if your business isn’t using it as a main form of advertising, you’re dead wrong. Some of you might already be doing this, and that’s awesome. Perhaps though, maybe there are a couple tips you didn’t know about. So, go ahead and scroll down and see just how ahead of the advertising age you are.
#1) Getting Started
Facebook has over one billion users. Chances are, most of your target audience is somewhere on there. If you don’t know how to make advertising on Facebook, consult this handy guide. After you’ve set up a business account, play around with the advertisements. There are a few different things you can use to create your ads. One is provided by Facebook, and the other is called Power Editor. The latter is a bit more difficult to use, but it does allow you to be a lot more creative.
As for Twitter, this step-by-step guide will walk you through how to get ads going. The interesting part about Twitter is there are two main different ways to advertise: Promoted Tweets or Promoted Accounts. Generally speaking, the one you’ll want to focus on is the former. Promoted Accounts is more for just gathering a large following for a specific Twitter account, while Promoted Tweets allows you to target your advertising to specific groups and people who are/could be interested in your wares.
#2) How to Target Your Audience
Twitter: The cool thing about Twitter is they reward advertisers based on their CPE (Cost Per Engagement). This means the more people that click on your Tweet, the less it costs you to advertise. This means you want to test your content organically by posting to your Twitter regularly and see what can carry weight on it’s own. If you notice a particular trend of clothes you sell or a contest you thought of is catching on, that’s a sure sign you’ve got a good idea on your hand.
Facebook: Now, Facebook gives you a lot of customization for how you want to target or promote your page or business. If your business has some sort of email list of returning customers for promotions or some other way you keep track of them, you can use this to create a base target audience within Facebook. The ad maker will program your already established customers to begin seeing your ads on Facebook. You can then use a Lookalike option that will add all users with similar demographics.
#3) Making Your Ads Even Better
Twitter: Now you have to understand finer points on how to use your Tweets effectively. If your goal is direct responses to your business, avoid using hashtags. Twitter charges per click, which means if people are exploring your tweet by clicking other parts, you’re paying for nothing. However, if you’re trying to spread brand awareness, hashtags are going to be your best friend. Make sure to refresh your advertisements every couple days with new content, remove the old and don’t “Automatically promote.”
Facebook: A good idea is to focus your advertising towards the Mobile News Feeds. Over eighty percent of users utilize Facebook on their smartphones. This also means you want to make sure your business site is compatible with all mobile devices. The easier your site is to use, the more people will return. Other than that, you can directly base how you want to focus your ads, whether you want to establish credibility by having many users like your page, or driving traffic directly to your business.
There is so much more information to advertising, so it’s important to know that I’m barely scraping just how much information is available on this subject. As a business owner, it’s a wise move to learn the ins and outs of proper social media advertising. After all, if it’s not internet-based these days, most people don’t pay attention. Stay informed, and good luck on the business front!
Want to see more articles like this? Let us know in the comments! If you’re advertising on social media, gives a shout on how it’s going. If you’re doing well, we might just hit you up to share your tips!