Image by: Plantronics Germany
By Gordon J. Pruitt
For those operating an Internet-based direct response advertising model, converting visitors into sales is crucial. So crucial, in fact, that it is the crux of your business venture.
Converts mean cash and the comfort in the knowledge that your plan is working. And a small uptick here or a down tick there in your conversion rate can make all of the difference in the world in whether or not your page succeeds.
Fail at conversion and you are left with nothing, save for a state-of-the-art website that has proven itself to be … worthless. It doesn’t have to be worthless, web warrior – there still could be life in that site.
Save your site from the digital scrap heap! Why don’t you give these three ways to increase conversions on your website a try:
1 – Drop The Scroll
A visitor to your website should never have to scroll down to click a nav button or make a purchase. Most lost conversions are due to confusion on the part of the visitor. Where do I go? What do I do? I want to buy this ebook but I don’t see a button.
2 – Make The Sale Short
Meaning, don’t make someone who is willing to purchase something fill out a bunch of extra forms giving them ample opportunity to back out of the deal. Make everything as simple and easy as possible. Whatever is the minimal amount of info you need to process the order, that is all the info you need.
3 – Improve Your Graphics
There is a reason magazines and ad agencies have art departments. Developing good graphics isn’t easy, and most people are not born with the ability to layout a page in Photoshop or Illustrator. More than likely, you fit into this category.
Sometimes you have to spend money to make money. While it can be expensive, using the services of a real graphic designer can make your site sing, and visitors feel way more comfortable buying from you. If it looks legit, they are more likely to buy.