Image by: epSos .de
By Michael Sterling
Consumers come in all shapes, sizes, and ages. But if you really want to make a splash, you need to truly understand that teenagers have a much louder voice than they used to. They’re not relying on their parents anymore.
They have phones, internet, and a higher credit card limit which only makes them more available. It’s time to start paying attention. Teenagers are indeed the customers of tomorrow.
International Teenagers Love Western Culture
While most American teenagers take for granted the availability of fashion and entertainment our culture provides. Little do they realize how much of it is idolized internationally, especially in the East. According to a recent study, the number of teenagers in India who have smartphones increased from 5% to 22% since 2012.
The internet has helped with their social lives and according to an essay on StudyMode.com, channels like MTV and E! are popular with teens in the Middle East and Asia. The American media sets the bar for the entire world on its perception of beauty and what “cool” really means. This is what, as a business owner, you should take advantage of.
Never underestimate the power of a translator, an international domain, or an international Twitter handle. This will only enhance your chances of traffic overseas. Advertising overseas has never been easier and cheaper, especially through outlets like GoOverseas.com.
If you highlight the idea of Americanism in your marketing strategy, trust me, International teenagers will pay attention. Young kids naturally want to go with the current, and right now Western culture is dominating the mainstream.
Teenagers Have A Sense Of Humor
When you’re a teenager, it’s easy to laugh at stupid things. Chances are the cynical side of your brain has yet to develop. And with laughter, comes happiness and loyalty. When you’re rerouting your advertisement plan, this can be a great incentive during the stages of creation. Viral videos, campaigns, and comedic strategies will always stick out over fact-fact-fact billboards.
Burger King’s Subservient Chicken campaign is a prime example. Users were able to type in commands that the “bird” would obey, and within a week after it was initially launched on April 7, the site got 46 million visits making it one of the most successful marketing campaigns ever, and most were between the ages of 15 and 25.
The younger demographic use the internet and phones, in fact, according to the Pew Research Center, 78% of teenagers between the ages of 12 – 17 have a cell phone – 37% have smartphones.
Content that is shareable, relatable, and will garner them the most likes and “thank you for sharing this” comments will always be the most successful. Why? Because it makes them feel more popular.
Take a minute to rethink your marketing strategy. What relates well with your business that can be incorporated into a campaign-like springboard? History shows the ones offering more interaction and resonance takes the cake. Put on your thinking cap. Instagram photos and Vine videos are the most easily shareable content on social media today.
Teenagers Are Loyal Customers
Teenagers are more loyal than you think. According to a Forrestor report, 60% of online teens say that when they find a brand they like, they’ll stick to it. However, nearly two-thirds of teens are willing to try something new, and three times more teens than adults say they’re influenced by what’s “hot.”
But it’s more than just loyalty. Two-thirds of teens also say they tell their friends about their favorite products – that’s almost twice as many as adults. With all this in mind, it’s critical for a marketing plan to understand how to best use social networks and online tools to reach teens. The best way is to do this is through reinvention.
Similar to how artists reinvent their image, your company needs to be consistently growing with the times. McDonalds, for example, first started out as a drive-in family-friendly restaurant. Now, its marketing strategy has changed to a more urban atmosphere which has proven cool with teenagers who love art and pop music.
Look at the billboard charts and research the Nielson ratings. Get a feel for where pop culture is heading, and try to manipulate it to your advantage. Let it jumpstart your creative fuel. Over time, you will see that the world is taking notice.